Element Rims

Plenty in stock

Shout about this product!


Fresh in the new Element rims are manufactured for us by a well respected rim manufacturer which we have worked with for nearly a decade. Using in house manufactured custom aluminium alloys they forge their own aluminium chemistry to give these rims an amazing blend of stiffness and low weight. These premium quality rims are packed full of technology under the surface.

Perfect for All Mountain and Trail riding with enough width for nice tyre shape. For wider profiles and larger tyres check out the sister product the RoKr Range coming in 2019.

The key technology advantage of these rims is the post bending heat treatment. Obviously you need a huge oven to fit thousands of rims in rather than a pallet of flat extrusion so its a lot more expensive, but it makes the bending process more accurate and also relieves the stress within the metal for straighter and stronger rims for ultimate reliability.

Designed with our LOKR bead gripper technology to make running a tubeless setup simple and reliable. The tight sleeve joint gives a better finish and balance when compared to a traditional welded joint. 

Asymmetric spoke bed shifts the spoke angles to be more equal for a stronger and more durable wheel allowing lower weight builds with no penalties. 3d drilling is a final touch to help align spokes and reduce stress on the spoke bed.

Glossy black anodising and subtle laser marking. Looks good and will last, no scrappy stickers flaking or peeling off after a few weeks.

Tech Specs


  • 24" -
  • 26" - 404g
  • 650b - 424g
  • 29" - 446g
  • Asymmetric design for better wheel builds
  • Sleeved rim joint with aerospace epoxy technology
  • Subtle laser engraved logos
  • 23mm internal rim profile 28mm external
  • Fits tyres up to 2.5" 
  • ERD: 534 (26") 596 (29") 562 (650b)